Indie Rock Law #91 – Create an insane pre-order package

Create an insane pre-order package.

You don’t get many opportunities to make a TON of money when you’re in a band. In fact, merch tends to be the only thing you fully control (even this isn’t always the case now). So you have to make your money when you can.

Your best bet: create a set of over-priced pre-order choice for your new album. Autograph some cheaply printed posters, put some pictures of the band on a thumbdrive, charge $50. Include vinyl or something else random like a band-themed Pez dispenser, and you can charge $100. No questions asked.

Be warned: the blogs will make fun of you for this!

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